A PERMANENT DIALOGUE BETWEEN A FRENCH FATHER, ALAIN, LIVING IN CHICAGO AND HIS SON, STEPHANE, LIVING IN SILICON VALLEY. BOTH HAVE A SERIOUS FIXATION ON ANYTHING AND EVERYTHING INVOLVING FOOD, WINES, SEARCH FOR NEW EXCITING RESTAURANTS AND RECIPES BOTH IN FRANCE AND IN THE U.S. THE FATHER HAS ALSO AN EXTENSIVE KNOWLEDGE OF FILMS AND IS AN AVID MOVIEGOER AND VIDEO WATCHER. THEY WELCOME ANYBODY WHO SHARES THEIR PASSION TO ASK THEM QUESTIONS ABOUT RELATED TOPICS.
November 16, 2006
Camembert: In search of a decent one in Chicago
A few images of the past…and realities of Today
I still have a vivid memory of what the “clochards” (hoboes and homeless people) in French towns in the mid-fifties ate while sitting on public benches located on street sidewalks, in squares and parks, or in the Parisian Metro (subway). They invariably cut pieces of “gros pain” (large pieces of slightly grayish white bread that some bakeries sold by the weight in those days) or slices of baguette with their old Opinel flick-knives, and spread some cheap canned pâté, or ate it with saucisson sec (dry pork sausage). They washed that down with cheap “gros rouge” (a very dark ordinary red wine) directly from the one liter bottle that they kept either in the pocket of their coat or under the bench. I remember the two main brands of these terribly bad red wines, Geveor and Kiravi, because during my student years, they were sometimes the only ones I could afford on financial crisis days. Sometimes they alternated the pâté (or saucisson) with a triangular piece of camembert cheese that they picked directly from its typical wooden box. Quite often the camembert was either very runny because it was too ripe or even slightly decayed if they had picked it up from a grocery store’s disposal bin, and you could smell its pungent odor. And in those days it was not uncommon to find tiny maggots in it. But sometimes, when it was a very cheap camembert, it was all too white and its interior was anything but creamy as it should have been. Its texture and color reminded me of plaster. At home my mother in those days was often buying camembert “made in Thierache”, another dairy producing area 150 miles Northeast of Paris because it was much cheaper than the “real” camembert de Normandie. It was in the late fifties that large co-op dairy groups started to produce camembert and brie in an industrial way in geographical zones other than Normandy. As a matter of fact, camembert was always considered the king of cheeses in France, and until recently was the second most popular cheese (after Emmental) among French consumers. But nowadays, busy younger French families have a tendency to buy more and more often industrially processed milder pasteurized cheeses, including camemberts that they know will stay fresh, firm, mild, and sweet smelling in their fridge for quite a while. And they buy from a refrigerated shelf at the supermarket, rather than at the small traditional mom and pop-owned “fromagerie” (cheese shop) down their street. As a matter of fact, in 2005, 89% of all camemberts were sold in France in supermarkets and only 3% in small “fromageries” shops. It is mainly older people who will ask their “fromager” in these small shops to choose for them a good quality authentic camembert de Normandie au lait cru. And they will ask for a camembert “à coeur”, meaning ripe all the way to the heart of the cheese.
So, what is an authentic camembert of Normandie, and how does it compare with a pasteurized camembert? Legends and facts
According to a well-preserved semi-legendary story, it is a young lady by the name of Marie Harel, who lived in the village of Vimoutiers, near Camembert, in the department (geographical district) of Orne, in Normandy, who was the first to give the famous cheese its modern form around 1791. The secret formula to produce the rind was given to her by a catholic priest from the region of Brie (another cheese producing area about 30 miles south-east of Paris) whom she had sheltered on her farm when he was trying to avoid swearing allegiance to the new republican government issued from the revolution. In fact, cheeses had been made in that area, the “Pays d’ Auge” of Normandy, a country of rich meadows and apple trees, since the 16th century. But the concept of adding a bacteria to the surface of the cheese after salting and before its drying phase to provide its specific aroma during the maturing process and help to obtain this marvelous and edible “bloomy” rind, can probably be dated just after the French revolution. But it will take until 1890 for the camembert cheeses to attain national and international recognition, when a French engineer named Ridel invented the round box made of light poplar wood that allowed camemberts to be stored and transported more easily. These boxes are still used in 2006.
The authentic “camembert au lait cru de Normandie” (raw milk camembert) had to wait until 1983 to be granted the official AOC (Appellation d’Origine Contrôlée-Controlled Designation of Origin) mark by the French Government. This AOC implies that the camembert is made from milk coming exclusively from one of the departments of Normandy (the 3 main milk producing ones are Orne, Calvados, and Manche) and is produced according to specific processes. For example it has to be “moulé à la louche en 5 louches successives déposées toutes les 45 minutes” (hand-poured in a mold with a ladle 5 times in intervals of 45 minutes)
How is it made? It takes a little more than three weeks to
produce an edible authentic camembert
First the raw milk is collected and its temperature should not exceed the normal human body temperature. It is poured into vats called “bassines normandes”. Its curdling process is initiated by the addition of rennet. Then the curdled milk is poured, with the help of a special ladle, by hand and very gently, in five passes, into perforated molds to allow a natural drainage. This process can take up to 4 or 5 hours. Then, it is removed from the mold and put on shelves for 6 hours. Then the cheese is turned over and put on a tray. Its surface is lightly salted (with a dry salt) on both sides and a natural bacteria (penicillium candidum or camemberti) is added. Next it is placed to dry on shelves in a special cellar where it will age to almost complete maturation for close to two weeks. Then it is packed in its box where it completes its maturing process for 5 or 6 days before being sent to the point of distribution or retail. It will at this stage of “affinage” (maturation process) probably be ready to be eaten. But to be good it has to be “à coeur” (fully ripened to its heart). It is still a fragile product when it reaches the cellar of the “fromager” and requires its daily attention and several manual and olfactive inspections. Another handicap is its short shelf life: no more than 8 to 10 days. If it goes beyond its normal life cycle, an authentic raw milk camembert’s rind turns brownish, it looses its flat bloomy whitish surface, with light reddish dots or thin streaks , gets dry, its center collapses, and it develops an unpleasant ammonia odor. A very few camemberts are sometimes “affinés” (aged) with either apple cider or “calvados” (the famous apple brandy). But I doubt that you will find any of those at your local supermarket.
Growth of the pasteurized camembert market.
This fragility and short shelf life are probably the main reasons why, starting in the mid-sixties, the authentic raw milk camembert was progressively replaced by “pasteurized camembert”. The pasteurization (by heating the milk) process allowed the customer to obtain a more stable camembert, whose life cycle could reach more than 30 days from the date of packaging. And it relieved both the distributor and the retailers of many constraints: They no longer had to spend a lot of time watching after the good condition of their camemberts until they sold them. They also saved money with added shelf life, reduction of care in aging and storage, and above all reduced financial loss resulting from cheeses that turned bad and could not be sold. For the cheese producers it also meant that they could make all year long, even when the milk during certain times of the year was less rich, a camembert that would offer consistency in terms of freshness and taste. And of course, it facilitated the export to countries like the United States where the FDA prohibits the import of cheeses made from raw milk, unless they have been aged for more than 60 days. This condition of course is out of question for an “authentic camembert au lait cru de Normandie” aged no more than 3 weeks. The main concern of the FDA is the possibility of getting listeria, salmonella, or E-coli from raw milk cheeses. It happened a couple of times in the past. This is why the plants of the few remaining French producers of AOC raw milk camembert are submitted to extremely tough rules and regulations regarding milk collection, processing, storage, etc. And they have to face very frequent controls by health inspectors. But the bottom line is that pasteurized camembert has none of the qualities in texture and aromas that the raw-milk AOC offers, since the pasteurization process destroys the bacteria that are precisely at the origin of those flavorful characteristics. It is interesting to know that some producers of pasteurized camemberts try to restore the original taste of the raw milk cheese by minimizing the exposure to heat during pasteurization. On the other hand, some producers of raw milk are said to try to limit the risk of listeria in their milk by heating it a little bit. In the late 1930s there were about 1.400 dairies in Normandy producing traditional camembert. According to the French Ministry of agriculture, in 2005 only 40 plants are still producing camemberts in France (118,670 tons) and their production decreased by 3.1% compared to 2004. Some camemberts are produced in other geographical areas of France but cannot be classified as AOC. Even though I could not find precise statistics on the percentages of pasteurized vs. raw-milk, one can estimate than in 2006, less than 10% of the total French production of camemberts is made of authentic AOC raw milk camemberts from Normandy.
Only 10 dairies are still making AOC authentic raw milk camembert de Normandie.
Only one of them, Ferme de la HERONNIERE, a farm in the small town of Camembert owned by Monsieur Durand, still produces real artisanal camembert in a very traditional method, using milk from its own cows. · Coopérative ISIGNY /STE. MERE, well known for the fact that it was the first producer to invent and use, in the sixties, a robot capable of forming camembert through the traditional ladle pouring method. · GILOT SA · Laiterie du MOULIN de CAREL (acquired in 1997 by the large dairy group BESNIER, now LACTALIS) · Société Fromagère d’ ORBEC, that produces my favorite camembert, LANQUETOT, acquired by the BRIDEL Group, now also part of the LACTALIS Group. · Société Fromagère de SAINT MACLOU that makes the famous camembert LEPETIT, perhaps the favorite brand in France. · Fromagerie REAUX, that makes more than 3 millions camemberts per year. · Domaine de SAINT-LOUP · Laiterie de BERNIERES-JORT that belongs Today to the LACTALIS group via its acquisition in 1997 by BESNIER · Fromagerie du VAL de SIENNE There are still a few independent dairies producing pasteurized camemberts, and perhaps a few small one still producing raw-milk camemberts, but a large number of producing dairies belong to three major dairy groups: · LACTALIS (ex-BESNIER) with brand names available in the U.S like Le CHATELAIN and PRESIDENT, might have 50% of the market shares of camemberts. · BONGRAIN with brand names found in the U.S like COEUR de LION and ILE DE FRANCE · SODIAAL with brand names found in the U.S. like LE RUSTIQUE
So, what does a good AOC camembert de Normandie, (if you manage to find one in the U.S), look like, or at least what should a good pasteurized camembert de Normandie look like?
Camembert is a fromage à pâte molle (soft-ripened cheese) made of 100% raw or pasteurized cow milk, preferably from Normandy. It is never cooked, nor pressed. Its fat content is normally at least 45% It is packed in a glazed protective paper in its traditional light wooden box. The label on the box should clearly state the brand name, the geographical place of production, which should be in an area in Normandy with a zip code starting preferably with 14 (Calvados) or 61 (Orne), where the best zones of production (Pays d’Auge) are located. The weight of the camembert should be 250 grams (8.8 oz) and it should also appear on the label. On the side of the box a date should be printed, indicating the DLUO (date limite d’utilisation optimale) that tells you that this cheese should be consumed before that date to be at its best. Do not forget that the French put the number for the month after the number for the day. If there is no date but some other numbers, they may indicate for some brands the location of the plant in France, the day of the year when the cheese was packed, and the source of the milk When you open the box, and smell the cheese, you should not get any strong odor, especially not ammonia related. The round cheese should fit neatly in the box and fill it completely. It surface should be flat all over and not irregular with holes in it. If you press the center gently it should not sag but offer a supple resistance. When you remove the paper the surface should be whitish, covered with what we call “fleur” (a sort of light powdery fluffy bloom); it could possibly be slightly granulated, and it probably will show some very pale reddish dots or discontinued very thin steaks. When you cut a portion, forming a triangular shape whose tip reaches the center of the cheese, the ‘‘pate” (the interior part of the cheese) should be uniform and creamy in texture from the rind to the center and have a pale yellow color all the way to the center of the portion. This way you know it is ready and ‘’à coeur”. In no way should the interior be runny and collapse on the plate when you cut the first slice or portion The taste should be flavorful, buttery, mild and slightly nutty or perhaps a bit fruity. Some people think that some camemberts whose milk came from a meadow where apple trees grow might have a faint aftertaste of apple. You can eat the rind if you want to. Personally, I do not eat the side rind. If you do not finish the camembert the first day, wrap it well in its original paper, put it back in the box and keep it in a cool place, but not in the fridge. Eat the remaining piece as soon as possible, during the next two days. To me, the best texture and taste of a pasteurized camembert is obtained when you buy it 10 to 15 days before the expiration date.
What breads and wines are the best companions to a camembert?
I prefer to eat my camembert with a freshly baked and crusty ‘’baguette’’ rather than with specialty breads like nut-bread, whole wheat, or sour-dough. And I think that the most appropriate wine to drink with a pasteurized camembert is either a good quality Beaujolais-Villages or even better a “cru du beaujolais” like a Brouilly or a Chenas. A Mercurey would also be a good choice. If you were lucky enough to eat an AOC au lait cru, I would recommend a Saint-Emilion or even a Bandol or a young Gigondas. You can eat a couple of slices of Granny Smith or Golden apples with your camembert if you wish. They are almost cousins. If you wish to bake or use camembert in special dishes go to http://www.camembert-aoc.org/, and you will find in the English-speaking version of this site (sponsored by the Union of producers of camembert from Normandy) half a dozen of tasty French recipes for camembert-based tortes, pies, salads, spreads, and crusty snacks.
My search for a good camembert in Chicago
When we arrived in Chicago from Paris in January of 1970, one of my first exploration of the city food landscape made me very depressed: There were no cheese mongers of any persuasion, even downtown, and I found out rapidly that the only camembert available was a canned Danish bland white thing utrageously called camembert. But it did not bear any resemblance with the original. After a year of despair, at my local grocery store in Evanston I found a strange transparent round plastic box that contained 8 portions, nicely individually wrapped, of a cheese called Camembert by DELICO. It was produced by KOLB, a small cheese factory in Lena, in the northwest part of Illinois, and was quite edible. Today KOLB belongs to the BONGRAIN group and produces some ILE de FRANCE products there. We ate that camembert for two years until we found a brie from France sold at Stop & Shop on Washington St. in the Loop precisely under the brand name of ILE De FRANCE. But it probably had stayed for too long in a cold storage warehouse in New York or New Jersey and the grayish color of its rind as well as its strong pungent taste did not satisfy us and we gave up after a few trials. My only comforting moments were when someone would bring back, in a lucky semi-clandestine way of course, some good cheeses bought at Charles de Gaulle Airport. Or when I was attending some wine degustation where French cheeses would be served by local distributors or serious caterers. One of my greatest but small moments of pleasure was at the end of my dinner on the evening Air France flight to Paris, when I opened the portion of camembert BRIDEL that came on my tray. It was pasteurized and over-refrigerated, but after months of deprivation, it was a real treat. Years later, when BRIDEL was bought up by BESNIER (now LACTALIS) this camembert became a PRESIDENT product and lost a lot of its appeal to me. We had to wait until the eighties, to be in a position to locate decent French cheeses in Chicago. But a good camembert was still very hard to find in the early nineties. Only after the new millennium did the tremendous “cheese and wine” fad which enveloped the whole city of Chicago bring us a much wider variety of good, and well cared for, French cheeses. The vital role of serious and knowledgeable local importers like Sofia Solomon, who brought all kinds of cheese to Chicago stores and restaurants, helped a lot. Anyway... About a month ago, I had a sudden craving for camembert, so I decided to do a survey of about 20 grocery, specialty food stores, cheese shops, and wine stores with food and cheese departments, in Chicago to find out what brands and kinds of camembert they were selling. First I tried the two main chains of local supermarkets, JEWEL and DOMINICK’S which over the last 2 years have started to carry a wider selection of imported cheeses, even though they are rarely correctly stored and most of the time are over-refrigerated. The only camembert was the PRESIDENT, from Lactalis, probably the bestseller worldwide. I tried it twice in different stores and was very disappointed. Both were very white, under ripened, rather bland in taste, and their texture was much too firm. No creamy paradise in sight… The price was $ 5.99 but the expiration date in one case was “border line” I was expecting to find a better choice at TREASURE ISLANDS, on Wells St., an old reliable small local chain of grocery + butcher stores that usually carry lots of European food products. But once again, there were only two camemberts available: The omnipresent PRESIDENT that sold for $ 4.00 and whose date of expiration was quite acceptable and a non-descript brand called FLEURS DE FRANCE. I opened one box. It did not reveal any odor and its texture felt to firm.
Next I decided to go one step further and to test more sophisticated stores. I started with WHOLE FOODS, a high-end type of grocery chain with an emphasis on organic products. Their store on N. Ashland at School St. used to carry three brands of camembert 3 or 4 years ago: ISIGNY, Le RUSTIQUE, and another one whose brand name I forgot. Today they carry only 2 brands: LE CHATELAIN (a good Lactalis product imported from France) at $ 9.99 each, and DELICE de FRANCE a large wheel of camembert made in France and sold by the piece. The Evanston store sells PERE CAMEMBERT, a product of LACTALIS made in its plant of Belmont, WI. It did not generate any odor when I opened the box and its texture felt too smooth. I did not dare to try it.
Their main competitor, WILD OATS, at least in its Evanston store which is the only one I checked, had a few boxes of LE CHATELAIN, selling at a low price of $ 6.99. But the expiration date was borderline.
Note: Wild Oats was acquired by Whole Foods in 2007.
Then I went to TRADER’S JOE on N. Lincoln Avenue, an interesting store belonging to the very successful Californian chain, which has lots of interesting and cheap imported foodstuffs from all over the world. I do most of my grocery shopping there. They usually sell 4 different types of Brie there. One “private label” made in France which is perfectly edible, one mediocre from ILE de FRANCE, one Canadian, and one American. But until now, only one American camembert, ROUGE ET NOIR. I tried it a couple of times, it’s OK but not really close to a French camembert. But recently, for the holidays, they started to have a French pasteurized camembert LE RUSTIQUE for only $ 4.99, a bargain . I knew that brand, manufactured by the Fromageries Riches Monts that belongs to the SODIAAL Group. And I when I ate it in France, I liked it. But the one I bought at Trader’s Joe was way past it prime. The distributor on the East Coast had probably kept it for too long in its warehouse and it was not enjoyable anymore. I will wait for the next batch to be delivered to try it again. As always I returned to my favorite, FOX and OBEL, a beautiful grocery-butcher-deli-bakery-bistrot store on East Illinois St. which has one of the best selections of unusual cheeses from Europe in the whole city. But to my surprise, they carry only LE CHATELAIN, this time at $ 7.99 each. The date was right (I bought it 12 days before expiration). And it was at the right temperature. This camembert, that according to their web site is “gently pasteurized” meaning low heat, to preserve the traditional aroma, was ‘’à coeur” and was probably the most decent piece of camembert I ever ate in the U.S.
EATZIS, their relatively new and very attractive competitor that seems to be doing good business with young well-to-do clients from the Lakeview and Lincoln Park neighboroods. was the only place in town to carry, to my surprise, one of my favorites: COOPERATIVE d' ISIGNY. But since its date of expiration was "borderline", I did not buy the last one available on the shelf. But I will return and buy one when they receive a new shipment.
Note: EATZIS was closed in 2007
Next I decided to visit so called “gourmet food shops ‘‘. I started with one of the new ones, PROVENANCE, on N. California. A very nice boutique indeed where the owner, Tracy, knows what she is talking about and has an unusual selection of international foods. They had a camembert from “LIFE IN PROVENCE" a line of imported foods from France managed by 2 French expatriates. It was very disappointing, bland, not creamy, and with a non-descript structure. But it was quite cheap, around 4 dollars each. When I called Tracy a few weeks later, she had dropped this line to replace it by an American “camembert” from Colorado, MOUCO, that she said was very good. She also sells PERE CAMEMBERT. FOODSTUFFS on Central St, in Evanston, told me that in the past they sold DELICE de FRANCE, but they had replaced it with an American camembert from Michigan. I did not try it. GODDESS AND GROCER on N. Damen Avenue did not sell any camembert I tried two other gourmet food stores owned by well-known Chicago restaurateurs and caterers: TROTTER’S TO GO on W. Fullerton Avenue did not sell any camembert at all. COBEY sold only LE CHATELAIN for 10 dollars each.
The next step was the specialty cheese stores. PASTORAL on N. Broadway has an impressive selection of artisan cheeses (more than 100), from all over the world including the U.S. But they do not sell any French camembert. Instead they sell an American one from Michigan, RENY PICOT. I am tempted to try it one of these days and will get back to you to let you know about my impressions. THE CHEESE STANDS ALONE, a nice little shop on N. Western Avenue near Wilson, sells a limited but very astute selection of cheeses from both Europe and the U.S. They sell only LE CHATELAIN which, according to the competent owner, is the closest to the real thing you will find in the U.S at this time. I agree with him entirely.
Last but not least, I went to check the cheese and deli department of the two largest wine merchants in Chicago: BINNY’s on N. Clark St has a nice and well-presented selection of European cheeses, including beautiful goat cheeses. But its sells only one camembert: LE CHATELAIN again for $ 8.99. The cheese and deli Manager told me that until the FDA changed its opposition to the importation of raw milk cheeses, LE CHATELAIN would be the only decent one to buy there. SAM’S WINE and SPIRITS on N. Marcey St. also had a very nice selection of French cheeses and they are attractively presented and fresh. But they had only LE CHATELAIN and ROUGE et NOIR , an O.K product made for many years in Petaluma, CA. They also sold a camembert made in France and distributed by a French fancy food distributor from the Lyon area called CHANTAL PLASSE. But its $ 12.99 price tag discouraged me from trying it.
So we are facing a very strange paradox: In Chicago nowadays, you can find an enormous and very sophisticated array of good quality and even unusual French cheeses from every province, but you have a hard time finding more than two or three brands of decent pasteurized camemberts. One cheesemonger told me that he thinks that people in the Midwest do not know a good camembert from a mediocre one, and anyway prefer Brie because it is always creamy, rich, light in color and does not have a strong odor. "It does not stink", as he said. So my own conclusion is: Be patient. One of these days you will see AOC camembert de Normandie "au lait cru" again in this country. But for the time been, be satisfied with good quality pasteurized ones like LE CHATELAIN, Le RUSTIQUE, or ISIGNY.
Bon appétit.
Update: On Dec 14, 2006 I bought an ISIGNY STE. MERE from EATZIS for $7.99. It was the best pasteurized but authentic Camembert de Normandie I had in a long time: Perfectly "à coeur'', balanced aroma, near to optimal texture. I will go for more.
In 2012 WHOLE FOODS asked Hervé Mons a famous ''affineur de fromages'' (professional cheese ager) whose job is to age to perfection various types of French cheeses for demanding restaurants and retailers, to create an authentic camembert that would stay good on their shelves from New York to San Francisco. Hervé Mons supplies great cheeses to restaurants as well-known as Bocuse or Trois Gros.
Of course this camembert made for the U.S market it could not be really authentic since the U.S. FDA does not authorize the importation and distribution in this country of ''camembert au lait cru''. Hervé Mons searched for months for reliable dairies and cheese makers in Normandy who would accept to create such a camembert. And they made it. Hervé Mons camembert,sold exclusively in Whole Foods stores in the United States. I think thats it is probably ''thermisé'' meaning that the milk is heated as a temperature which kills bacteria, but not to the point of pasteurization, which kills the typical flavor of a good camambert.
Anyway, there are less than 10 producers of authentic Camembert de Normandie au lait cru left in France.
Hervé Mons camembert is really flavorful and the closest I ever had to an old style French camembert de Normandie,
It is the only one like and buy in this country. And at $ 9.99 a wheel, it is a bargain.
October 18, 2006
Costières de Nîmes and Vins de pays du Gard: Sunny, comforting and affordable wines for wintry days.
August 16, 2006
Chicago restaurants that welcome kids
August 02, 2006
What restaurants in Chicago would welcome families with young kids?
July 14, 2006
Nostalgic for French cafés of yesteryear
When you entered Monsieur Constant's cafe the first thing you noticed was a few bags of coal standing up against the wall across from the counter. Because Constant was one of the last authentic traditional ''bougnat'' of Paris who sold wine and coal, like all the other bougnats did before him since they started emigrating to Paris around 1820 from their native poor rural areas of the Auvergne where they could no longer find work or maintain their small farms and feed their families. The majority of them came from 2 "departements" (geographical districts): Cantal and Aveyron in South Central France. These hard-working auvergnats first started to sell coal to Parisian households, but rapidly they expanded the activities of their tiny shops by also selling wine, and later they became full-fledged café owners. Many of them occupied small apartments above the cafe.180 years later the heirs of these "bougnats'' had managed to control the largest share of the lucrative Parisian market of cafés and restaurants. In fact some ''auvergnat" owners of famous cafés and brasseries, like the brasserie Lip, Les 2 Magots, Flo, Le Procope, Au pied de Cochon, Chez Clément, and many others have created real dynasties and powerful groups of restaurants and cafés all over Paris, and even in some other large French cities. It has been estimated that people from Aveyron (there are 320.000 of them in Paris) control 6,000 hotels, restaurants and cafes in Paris and its suburbs. Another interesting community of cafe-owners were the Bretons (people from Brittany). Most of them had their establishments in the area north of the Gare Montparnasse, the train station for railway lines going to Western France, a neighborhood were most "Bretons" lived. In the late forties and early fifties one my favorite sports heroes was the French bicycle racer Jean Robic who was from Brittany. When he retired he got himself a cafe on the Boulevard Edgar Quinet behind the Montparnasse train station. The first time I went to Paris by myself I was determined to go to see that cafe. When I entered I could not see the cyclist and ask a waiter if he was actually there . Of course, he replied, can't you see him behind the bar? All I saw was a head, he was very short, behind that counter and two hands lifting a glass towards the ceiling light to check if it was clean. That was Jean Robic .. Many famous French sports celebrities owned bars and cafes in France in the fifties.
In lower-middle-class districts it is very frequent to observe odd partners standing and drinking at the same time at the counter: the mailman, the local baker, the butcher, the cop whose beat is limited to a few streets around the bar, the drivers of delivery trucks, the local wino or semi-"clochards" (hoboes), and even perhaps a prostitute taking a break between two customers. So, you may engage in a short but lively conversation with an unknown but colorful character at the "zinc", the "comptoir"(counter),which most of the time is covered with a shiny coating of copper that the bartender never stops wiping with his "torchon" (a piece of cloth). People stand at the comptoir to have a quick expresso, or a "demi" (less than a pint) of beer, or a "pousse-café" (after dinner drink) to help them start their afternoon after having lunch in the backroom. These countertops used to be made of thick grey zinc, and the nickname stayed. When a friend or neighbor asks you if you want to have a quick "apéritif sur le zinc", it means drinking a before-lunch cocktail at the bar of the nearby bar-tabac or cafe. And if you are reluctant to accept because you do not have much time you answer: "D'accord, mais sur le pouçe" literally translated: Fine, but on the thumb...which means in fact: "O.K. but let's make it fast". Practically every cafe or "bar" has a counter, except in large old style "grands cafés" or cafés-brasseries in big cities, like The Café de la Paix or Les Deux Magots in Paris, where everybody sits at a table, for two or four, or sometimes for more people in small cities or villages cafes. In traditional cafes you also find long communal seats called "banquettes", most of the time made of colored leather or faux-leather (moleskine). The bar-tabac got its name because, once inside the cafe, the first thing you notice is a special enclosed section at the end of the counter, close to the entrance door, where a person, quite often the wife or a relative of the owner, sells tobacco products like cigarettes, which are distributed by a state monopoly in France and are not sold in supermarkets or out of distributors. You can also buy all kinds of different products at this special "tabac" section of the bar: Candy, lottery tickets and games, lighters, tiny toys, souvenirs, postcards, stamps, knives, pipes, pens, etc. They often stay open late. And at all times of day, people who come to buy cigarettes, also have a quick beer, a cup of expresso, a coke or a glass of wine before going back to their work or occupation. Nowadays sophisticated expresso machines are everywere, but until the early sixties, the only equipment to make coffee in a cafe was the huge "percolateur", a shiny silvery small steaming tower that waiters wiped to a permanent shine with their "torchons" 24 hours a day.
Until the late eighties, every Sunday morning, from breakfast time until noon, all kinds of men and women used to sit at tables and fill out their special forms to play the "tiercé'', a famous horse race which took place in the afternoon at one of the two Paris hypodromes (race tracks): Boulogne and Longchamp. They queued at a table in one of the rooms of the cafe to register their form and place their bet with one of the official agent of the betting agency, which was controlled by the government. The conversations were often very animated since the players drank a lot while preparing their bets. In bars and cafés, lots of workers have breakfast at the counter in the morning, eating fresh croissants, or "tartines beurrées" (a buttered sliced portion of a baguette) that they dip in their "café-crème" (latte) or hot chocolate. But some people feel thirsty even at this early hour and it is not rare to see them drink a couple of demis (a little less than a pint) of draft beer before going to work. In old working class neighboroods you can still find some men having a "blanc limé", a glass of dry white wine tamed-down with limonade (a lemon-flavored seltzer) or even a small shot of calvados, a 90 proof apple brandy from Normandy to help them get energized before getting into the subway to go to their factory or construction site. Many people also have a quick lunch at the counter or sitting down at one of the few tables, usually a paté or ham sandwich with cornichons (small pickles) or maybe a croque-monsieur grilled by the owner or the waiter in a small electrical toaster-oven. Some bar-tabacs and cafés also offer omelettes, "assiettes anglaises" (a platter of assorted cold meats with "cornichons") and sometimes hot dogs. Many of them used to have a special device consisting of a warm steel rod on which they heated a portion of baguette in which they inserted the wiener which was kept hot in a glass steamer. And in old-fashioned cafés you still can grab an "oeuf dur" (hard-boiled egg) from a special egg-holder always present on the counter, and eat it with a glass of wine. The conversations are usually less intense in a bar-tabac than in a regular café where people often sit down at a table to read while they have a drink or meet with friends. But some people take the time to read the morning papers while drinking their coffee at the counter. Some make comments about the political situation or a crime to the waiter or to other customers if they know them a bit, which is often the case since most patrons are regulars and live or work nearby. The traditional cafe also has often a "comptoir" behind which reigns the "patron" who often prepares drinks that the waiters take to the seated customers, and serves standing customers. The "patron" (owner) shakes hands with all his regular customers and calls them by name. Sometimes, in very traditionnal places, his wife, "la patronne" officiates at the end of the counter behind a cash register where she prepares the "addition" (check) and provides the change due that she gives to the "garçons", the waiters.But the major part of the room is occupied by tables and chairs. In most traditional cafés, people come to drink, relax and chat. In the smaller ones in small towns and villages customers also play cards, or dominos and in some establishments in the South of France they stay outside to watch games of "boules" called "pétanque", or to play themselves.. The team that looses the game has to pay a round of apéritifs, often pastis, to the other players. I miss these Southern cafes with a pétanque court outside a lot. Very often the cafe is named after its precise location, street, square, avenue, or because of its proximity with a public building, a train station, a theater, or many stores and shops, or the statue of a famous native son: Café de l'avenue, Café de la Gare, Café du Commerce, Café de la Mairie, Café Napoléon. Sometimes the name was chosen either because it used to be a place where local business owners would congregate, where traveling salesmen would stop, or where sports fans would get together to watch a game on TV: Café des Négociants, Café des Sports. Or it would be named simply Café des amis (friends). But in Paris as well as in many other French towns and villages the cafe is often named after its owner and might be called "Café Langlade" or it bears only his first name or nickname preceded by "chez": Chez René, Chez Jojo, Chez Joséphine. Most cafés used to be full at the time of the apéritif before lunch (11:30 AM to 12:30 PM) or before dinner (6:00 PM to 8:00 PM) and in large cities late at night after the end of a theater show or after the last movie show. The people would get together to drink beer or brandies and discuss what they had just seen with friends. But nowadays in most French cities you find people in cafes practically all day long, especially young people and students, some of them spending hours to talk and organize their evenings. Others like to go there to play electronic arcade-type games.You still can find some old American pin-ball machines that the French call "flippers" In practically every major French town, a few cafés stay open very late at night and sometimes all night long. It is often the case in large cities near the main train station or at the edge of town where the highways start or converge. And in Paris, until the late sixties when the centuries-old "Les Halles" vegetable, fruit and meat central market was relocated to Rungis, a suburb close to Orly airport, there were very lively night-cafés and brasseries open in that incredibly picturesque neighborhood close to the center of Paris. There, workers for the market, purveyors and wholesalers, some of them dressed in white uniforms covered with blood stains from cutting and carrying large pieces of meat, would stand at the counter of these cafes in the middle of the night to eat and drink. They would rub shoulders with tourists, clochards (hoboes), ''putes'' (whores), students and bourgeois Parisians in their elegant outfits, having a last drink or eating something with friends after a party, a concert or a show. The famished and poor student that I was at the time in 1963 used to go to '' Les Palmiers", Rue des Halles to eat enormous "saucisse de Toulouse" (pork sausage) sandwiches with french fries. It was greasy but delicious and comforting after an evening spent working on a philosophy essay due the next morning at La Sorbonne. A couple of years earlier, when Nancy and I were studying in Aix-en- Provence, we loved to go to a seedy bar, The Gambrinus, which was open all night long, at two in the morning to recover some strength with marvelous ''oeufs sur le plat" (fried eggs) that they served in small white individual enameled cast-iron pans. We washed down these frugal snacks with ''ballons'' (round glasses) of red ''Côteaux d'Aix en Provence", or beer. The place, which had none of the atmosphere depicted in Van Gogh's famous "café de nuit" painting, was totally unattractive and very noisy, was in fact not too safe with a client base of rough truck drivers, motorcycle bikers, semi gangsters, cops, and all kinds of strange characters... But the owner, a short and very bulky but friendly fellow who was a former wrestler and did not get easily impressed by drunks or bullies, knew us and sometimes treated us to a free drink.
Most cafés do not generally serve food, except croissants and sandwiches, unless they are clearly marked "café-restaurant" which means that one part of the room or a separate room is entirely dedicated to diners at meal time. The brasseries are relatively large café-restaurants that you find in busy commercial areas of cities, around the train station, or on major avenues. They serve drinks and specific "plats de brasserie" such as steak-frites, choucroute garnie, poulet roti, salade composée, petit salé aux lentilles, andouillette grillée, cheeses, and charcuteries variées, all day-long.They used to specialize in beer, but nowadays offer a limited but often interesting list of "vins de pays" in carafes and by the glass. Even though many French people still say "let's go to the nearby bistro to have a drink", most educated people call bistrots (or bistros) a small restraurant where you eat "cuisine de bistrot", focusing on traditional French recipes including many slow-cooked dishes in sauces. The term " bistro" comes from the Napoleon wars period when Russian soldiers in Paris would rush into small local cafés, go the counter and loudly order something that they could drink or eat in a hurry. They would yell " Bistro, Bistro..." meaning quick, quick.
One of my favorite café-restaurants when I go to Paris in my adopted 15th arrondissement is " La Tour Eiffel" at the end of Rue du Commerce facing the St. Jean Baptiste Church, which has open French windows from May to October. That means that quite often you can have lunch in the sun inside the dining area of the cafe. Nicely decorated with beautiful old photographs showing the various stages of the construction of the Eiffel Tower, this place owned by "auvergnats" can at lunchtime be very crowded and smoky. But the waiters are very efficient and service is fast. They serve very tasty rustic dishes like confit de canard with lentils, salades auvergnates with Cantal cheese and a delicious air-cured mountain ham from Auvergne, and basquaise chicken.
I also like to meet with friends in old-fashioned "bistrots à vin", small cafés that specialize in good regional wines from small family-owned vineyards and serve quality ham, patés and terrines, dry regional saucissons, and "rillettes", as well as good cheeses on rustic bread. My favorite in this category is "Au Sauvignon" 80 rue des Saints-Pères in the 7th arrondissement near Sèvres-Babylone. The walls of this very tiny café are beautifully decorated with rustic mural paintings representing life in a wine producing region. The service is very pleasant. They serve beautiful Quincy, Reuilly and Sancerre wines by the glass.
Last but not least I miss the "grands cafés" . They have existed since the 17th century. The Cafe Procope, Rue de l'Ancienne Comedie, now is sort of a tourist trap of a restaurant, but we used to enjoy having a simple bistrot dinner there in the sixties. It was started in 1686 by an Italian immigrant,and is supposed to be the oldest cafe in Paris. In the 18th century it was the most celebrated meeting place for literary luminaries like Diderot, revolutionaries like Danton, and later well-known writers and poets such as Balzac and Verlaine.
When I was young, the grands cafes were very stylish with waiters who wore tuxedoes or the traditional "rondin", a long white apron, along with a black vest and bow tie. They would bring your drink on a porcelain saucer on which the price of the drink would be printed in red or black. Each time you ordered a new round of drinks the waiter would pile the saucers up on your table, and when it was time for you to pay and leave he would calculate your bill by adding the prices printed on each saucer. If you wanted to read a newspaper you had to go to one of the racks on the wall near the counter or the entrance and choose one which usually was clipped to a long rod of varnished wood. In the large cities of France, cafes usually were known for the political preferences of their patrons, and the regulars would totally despise the customers of the cafe located on the other side of the street or the square, since they were suspected of having a different political affinity and voting for the wrong guy in local elections. It is also interesting to notice the slow but noticeable evolution of the favorite drinks consummed in these grands cafes. From absinthe at the turn of the 20th century, to Suze, Picon, Dubonnet, and Noilly Prat vermouth, Guignolet Kirsch, and later Pernod in the thirties, forties and early fifties. Then Port, Sherry, Scotch, Pastis, and Martini and Rossi vermouth became popular in the fifties and early sixties. Since the late sixties, every French bar and cafe has several automatic dispensers of various whiskies, that people order sometimes as " un baby" which means "a small measure". But young people drink a lot of sodas and mineral waters.
When I was a student in Aix en Provence our favorite grand cafe was "Les Deux Garçons" on the Cours Mirabeau with its very high ceilings, beautiful mirrors and Louis-Philippe-period interior decoration. Unfortunately it was sold in the eighties to people who did not keep the original decor, and fired most of the the old fashioned waiters that everybody knew by their names. Some friends who recently had a drink there told me however that the place had been redecorated to match its former splendor. The owners also modified the simple but fancy brasserie menu that opera-lovers enjoyed with champagne after an evening at the famous summer Mozart music festival on the fabulous terrasse where everybody wanted to see famous or infamous people from all over the world, and of course to be seen. During the school year this terasse was an interesting mix of students and professors, artists, and actors, politicians, and foreign visitors. The two rooms inside were very quiet in the morning and I used to go there to have a coffee, eat a croissant and read the local paper, Le Provencal. One grey winter morning, I was doing exacly that when 3 people came to have breakfast at the table next to mine. First I was attracted to the very expressive eyes of the lady who was seating on the chair opposite me. I recognized her after a while: She was the famous Spanish movie actress Lucia Bose. I also, being a "corrida de toros afficionado", immediately regognized the very attractive gentleman seating next to her, it was Luis Miguel Doninguin, a famous matador. But it took me more time to find out that the third person in their party who was sitting, two feet from me, on the "banquette" and drawing little, not really fully shaped, patterns on the paper table cover was in fact Pablo Picasso. I could not concentrate very well on my reading while I listened to their conversation. They had come to attend the shooting of a film by their friend Jean Cocteau, "The Testament d'Orphée" in nearby Les Baux. When they had finished their breakfast, they put some money on the table and left. I was looking, mesmerized, at this piece of paper within my reach covered with all these little graffitis drawn by the old master, wondering if I would muster the courage to tear it off and keep it. But I was not fast enough. The waiter came to clear the table, crumpled the paper table cloth on his platter and disappeared in the kitchen without realizing what he had destroyed... 45 years later I still regret my lack of judgment and determination.
When I moved to Paris in 1963, and attended the Sorbonne, I walked all the way (about 8 blocks) to Saint Germain des Pres to drink a coffee at the famous " Les deux Magots" located 6 Place St. Germain des Pres in the 6th arrondissement. This place with its very large terrasse facing the beautiful romanesque church, used to be a Chinese silk shop in the 19th century. The new owner who took over the place in 1875 and transformed it into a cafe, kept the name and the 2 magots (small chinese statues). During and after World War I, this cafe had become the most famous litterary cafe where famous poets and writers, from Rimbaud and Verlaine, to the Surealists, and later Sartre and Simone de Beauvoir, as well as artists and actors, used to spend hours drinking, meeting friends and admirers, and sometimes writing.
In the sixties you had to go to the basement of Les Deux Magots to visit the restrooms, or to use the telephone. A great game at the time was to call the lady in charge of both the "Toilettes" and the telephone booth and ask her to call a certain person having a drink in the cafe upstairs to come down and answer the call. So it was very funny to hear her announce seriously on the PA system: " On demande Monsieur Proust, (or Monsieur Welles, or Monsieur Alain Delon), au telephone". Many people used to come at least 10 times a day to les 2 Magots just to show off with their new outfits, car, or dog, or to parade a new "partner"... Some aging former celebrities would sometimes spend a whole day at a table inside, talking with former "fans" and reading or pretending to write. Some relatively obscure poets and writers, like Maurice Fombeure, literally held court at the Deux Magots until the mid-sixties. I stayed at his table drinking coffee many times.
Above all I used to enjoy listening to the many street musicians and singers, as well as excentric "self-created" or wanabee philosophers and politicians who came to do their number several times a day on the sidewalk.
I still visit all these establishments on occasional pilgrimage trips. But when I come back to Chicago it is more the "spirit" of these places that continues to survive in me than their actual physical image.
June 06, 2006
A French restaurateur talks about the evolution of the restaurant scene in Chicago since1969
I will never forget our last family dinner at KIKI'S BISTRO when you came to Chicago with Andrea and 5 month old Sébastien to celebrate Christmas with us. It was almost like a pagan baptism to have our first grand-son share, visually at least for the time being, our traditional day-after-Christmas dinner at this favorite French Bistro of ours. But now, since you have enjoyed going there for so many years on various occasions, including some of your birthdays, I would like to tell you a little more about its owner, Georges ''Kiki'' Cuisance, a man that I have known and liked a lot since the mid-seventies, who was one of the true pioneers of French bistrot cuisine in Chicago, when he launched ''Le Bordeaux'' in 1969. KIKI's BISTRO has become my favorite hang-out and refuge when I feel in need of French comfort, both from a stand point of morale boosting support and familiar good food. I thought that this interview of him, that I conducted a couple of weeks ago, would be of interest to you. Dad.
INTERVIEW of GEORGES ‘’KIKI” CUISANCE, owner of KIKI’S BISTRO 900 N. Franklin St. Chicago, IL 60610 Tel: (312) 335-5454 http://www.kikisbistro.com/
Alain Maes: When and why did you comme to Chicago?
Georges ‘’Kiki’’ Cuisance: I came to Chicago from Paris in December 1963. A few years before I had worked at MAXIM’S in Paris for a short time. And in 63 I learned that they were looking for people who would be willing to go to Chicago to work in a new MAXIM'S restaurant that they were planning to open there. I told them I was interested and that’s why I came to the United States. I worked there when it opened under Mrs. Nancy Goldberg first as a sommelier and then as a waiter. I stayed at MAXIM's for 3 ½ yars.
A.M Before that, how many years had you spent in the restaurant business, in Paris or elsewhere?
G.C: I started in 1951 when I studied for 3 years at a hotel trade school, l’Ecole hôtelière, in Thonon-Les Bains. [Ed. note. A small French city well known for its mineral waters and its spa, near Evian]. In 54 I had to perform my military duties in the French army for 2 ½ years. Then I worked a little bit in Paris as a waiter at MAXIMS. After that I spent a year in England working as a waiter in a hotel. Then I was back in Paris for a few months, still working as a waiter in restaurants and I did a short stint at the "ClOSERIE DES LILAS", before leaving for Germany where I spent a year, working as a waiter in a hotel-restaurant. Then I came back to Paris for a while and worked at the COPENHAGUE restaurant on the Champs-Elysees; but I left again this time to go to Spain, where I stayed for several months, working in a hotel-restaurant again. In the late fifties I was back in Paris where I worked in various restaurants, including the famous private nightclub ‘’CHEZ CASTEL’’ until I left for Chicago.
AM: You told me once that in Paris you did a stint at ''Chez Dupont'', the epitomy of an old style French brasserie. What kind of position did you have there?
G.C: That’s right, DUPONT WAGRAM in Paris [Ed. note. This big restaurant, not too far from the Arc de Triumph, does not exist anymore but had a famous motto: ‘’ Chez Dupont, Tout est bon’’, “ at Dupont everything is good”]. I was the night manager, which means that I was in charge of closing the restaurant at night , taking care of the cash register, actually closing the place, etc..
A.M: But, you probably had a very specific training? Was it in restaurant and hospitality management, in cooking, in learning to become a sommelier?
G.C: I had learned all these trades. At the hotel trade school, during the first year you worked in the restaurant; the second year you worked in the kitchen, and the third you learned all the hotel and restaurant management skills and processes.
A.M. : What were the restaurant scene and the food and wine landscape like, when you arrived in Chicago in 1963?
CC: The food was not sophisticated at all. You had mostly steakhouses, a few so-called fancy restaurants serving fake French food … there was nothing French about it except the name. You had the ‘’Castro’’ chain which had about 10 or 12 different restaurants at the time: Jacques, l’Epuisette, Le Coq au Vin, Maisons-Lafitte, Biggs and several others.
A.M :What kind of food did they serve at these so-called French ‘’traditional’’ restaurants? What did people order?
G.C: At the time, the big thing was Beef Wellington. I remember that I went to JACQUES FRENCH RESTAURANT and I had snails served in sherry wine with bread crumbs. It was disgusting… The only salad you could find was iceberg lettuce. It was considered a fancy salad with all kinds of strange dressings: French, a creamy stuff which had nothing French about it, Russian, Roquefort, Thousand Islands. All that has disappeared.
A.M: Chicago had a reputation of being a ‘’meat and potatoes town”, was it your experience in those days? Could you find any French bistros in 1963?
G.C: If you wanted to be served something decent, you better order meat…You did not want to experiment with fancy dishes at the time, even in fancy restaurants. And, no, I don’t remember any real French bistros in Chicago at the time. Also, nobody knew anything about wines when I arrived in Chicago. You had ‘’Dry Sauternes’’, things like that. Gamay Beaujolais, Chablis. Lancers and Matteus were the big wines of the day. Sparkling Burgundy… All these wines were terrible but people, who did not know any better, loved them.
A.M: When did you decide to get into the restaurant business yourself? Was it the result of your thinking: Since there are not too many good places in town, I'm going to create my own?
G.C: No, it was by accident. At the time I was working for three fellow Frenchmen at a restaurant called ‘’LA CHAUMIÈRE’’ on Dearborn near Division, and when the place went under, we were without a job. So I decided that the thing to do was to open a restaurant. Four of us, one chef and three working the dining-room, we bought a place downtown, that we called Le BORDEAUX. On Madison, near State street. At the time, in 1969, it was an Italian restaurant called Pierre’s. It cost us 5,000 dollars each. Now it would be probably 5 million…
A,M : Did you have an idea of what you wanted to do with it?
G.C: Yes. We wanted to do a French restaurant offering diverse things that you did not find in Chicago then: Kidneys, mussels... Nobody knew about mussels in Chicago. We had the first quiche lorraine in town. We had traditional dishes like sweetbreads, brains, and of course we had a steak-frites with real fresh frites. Our French fries were cut in the kitchen. We had also coq au vin and beef bourguignon. We kept the same menu until we closed 20 years later.
A.M: And did people accept this kind of typical bistro dishes, like stews, from the start or was it too new from them?
G.C: They accepted them well.
AM: What type of customers did you have? Any solid base of French clients?
G.C: Since it was in the Loop, a business district, we had lots of business people working downtown who came for lunch: Lawyers, bankers, business executives and their staff, etc. Most of them became regulars. The night business was mainly the before the theater, the opera or the symphony kind of people. So we closed very early. And yes, we had a solid French customer base, bankers, lawyers, owners of French businesses, Air France employees and people in the travel business, members of the staff of the French Consulate in the seventies.
A.M: What kind of dishes did you serve to the ladies who stopped by for lunch after shopping at nearby Marshall Field’s or Carson’s ?
G.C.: We had a lot of salads too, Salade Niçoise, The Neptune and the Surcouf salads that had avocado, shrimps, crab were very popular. Some ladies eating for the first time at Kiki's Bistro nowadays are still asking for them.
A.M.: Did your clients ordered wine with their lunch in 1969 ?
G.C.: No…no wine. They mostly drank hard liquor, and lots of martinis.
A.M: Between 1969 and 1989, did you notice an evolution in the tastes of Le Bordeaux’s clients?
G.C: They started to drink wine in the late seventies and in the eighties when people became more sophisticated and started to know more about wines.
A.M: So, in 1990 you closed the place, because the building was going to be demolished, and started a new restaurant at the corner of Randolph and Michigan, at the lower level of an office building, that you called the BORDEAUX NORTH. Was it a different kind of client base? Did they request more sohisticated dishes since we were now in the early nineties?
G.C. Not really. It was more or less the same kind of clientele and the same kind of menu.
A.M.: The next step then was in 1990 when you moved to your present location, and started KIKI’S BISTRO. It was quite a gamble at that time I suppose since your new location was a couple of blocks from Cabrini Green, a housing project of dilapidated high-rises where poverty and crime were rampant.
G.C.: Today, everything is fine and under control around here. But it is true that when we came to this location, at 990 N. Franklin, in November of 1990, in the same space where two restaurants had tried for a few months and closed, it was probably still too early to try again to develop a restaurant in this area. This section of town was not appealing to anybody… So it was a bit scary for many people to come here.
A.M.: So what did you do to attract customers? Did you offer something special to motivate them to come here anyway?
G.C: First, a lot of people knew me and so they followed me here. That helped a lot from the very beginning. And the word of mouth followed. Also I got a few good reviews from restaurant critics in different newspapers, and that helped too. Also, my first chef was John Hogan who until now was the sous-chef under Jean Joho at the Everest Room. He helped me to start the place with interesting new dishes and that was good for me.
A.M :Was the kind of food that you served at KIKI’s, when you started, different, or more sophisticated, from what you had at Le Bordeaux?
G.C : We started with the basic French dishes like steak-frites, liver, roasted chicken, etc. But every night we had more sophisticated specials. But I had a better chef, Hogan, who had trained in France with some very well known chefs, and he was able to cook, especially the sauces, in a much lighter style, which is what people wanted then. Also at that time people started to eat less meat and wanted good fish dishes. So we gave them lots of well-prepared fish specials. 15 years ago nobody was thinking about opening a steak house in Chicago. Nobody wanted to eat red meat when I opened KIKI’s.
A.M: And were the customers who came to KIKI’s at that time more sophisticated? More interested in wines perhaps?
G.C.: Oh yes. Many of my customers are well educated and travel often. A large part of them go to France from time to time, some regularly. They know what is good; they have a more developed taste. Chicago also had changed a lot for the better. Nowadays you cannot make it in the restaurant business if you do not have a good chef who cooks interesting and good food.
A.M.: Would it be correct to assume that KIKI’S Bistro was the first authentic French sophisticated, post ‘’Nouvelle Cuisine’’, bistro in Chicago? And in what ways was it different from the other so-called ‘’bistros’’ since it was the beginning of a ‘’bistro craze’’ in town?
G.C: At the time it was more an Italian craze than a French one… Lots of people wanted to eat Italian, some because it was less expensive, others because it was less intimidating than eating French cuisine. Most of the French restaurants in Chicago were expensive, so many people had the wrong idea. In fact not every restaurant in France is sophisticated or expensive.
A.M.: Do you think that in 2006 KIKI’S BISTRO is a mix of traditional bistro and of a more sophisticated restaurant opened to new cooking directions?
G.C.: I think so. We still keep the traditional basic French bistro dishes. In the past in France, bistros offered only simple dishes. Now they offer much more sophistication. It’s the same here. We offer more dishes with complex sauces, especially in seafood, than a regular bistro would do.
A.M.: And do people drink more wine now those 15 years ago? And what do men and women order, red or white? Do they order more after-dinner drinks than before? What about Champagne?
G.C. Absolutely. The difference between what kind of wine men and women drink is much less evident than 15 years ago. 75% of the wine we sell in 2006 is red. Mostly French. We do not sell much brandy anymore. But do very well with Champagne. We sell a lot by the glass and Champagne rosé is very popular.
A.M.: Tell me about the now famous logo of your restaurant, a red ''Deux chevaux'' Citroen car from the fifties driven by a waiter holding his tray with a bottle of champagne up through the open convertible top.
G.C.: Yes, people love this funny picture which was created by a friend of mine, Ray Strobel, who is a marketing campaigns specialist and designs packaging concepts in Lake Geneva, Wisconsin.
A.M.: Let me ask you final personal question: Where did your nickname, KIKI, come from?
G.C. When I started to work as a waiter in restaurants in Paris after I left the Ecole Hôtelière, I used to call all the other young waiters ''mon Kiki'' [Ed.note. From the popular French saying '' C'est parti mon kiki'' which means '' We are off and running'']. In return they started to call me KIKI. And for some reasons I cannot explain this nickname sticked to me for the last fifty years. In fact, nowadays relatively few people call me by my real first name.